Welcome to my Credentials page, where you can delve into the professional journey that has shaped my expertise in the world of digital marketing. With a deep-rooted passion for all things digital and a commitment to continuous learning, I've cultivated a wealth of knowledge and experience to help businesses succeed in the online landscape.
My journey began with a Bachelor of Science in Web Page Design and Information Resources Design, followed by a Bachelor of Science in Information and Communication Technologies. I honed my skills further with a Master of Entrepreneurship Management, where I gained insights into the art of entrepreneurship and innovation.
In my career, I've worked in diverse roles, from Sales Area Manager at Samsung Electronics, where I led teams and strategized to increase market share, to my entrepreneurial ventures in online music education and e-commerce.
Certified by Google in Analytics and My Business, I've also delved into the intricacies of YouTube Music Rights Management. Beyond Google, I hold certifications as a Linux Administrator and have a toolbox of other qualifications from prominent platforms like SEMrush.
My expertise spans various facets of digital marketing, including digital media buying, content marketing, SEO, project management, and social media management. I'm committed to staying ahead of industry trends, leveraging data-driven insights, and crafting customized strategies to help businesses thrive in the digital age.
Feel free to explore my credentials further, and don't hesitate to reach out if you're interested in collaborating or learning more about my experiences and insights.
2019 - present
Digital Marketing & Business Mentor
Since 2019, I have taken on a multifaceted role as a "Freelance Marketer" and "Digital Marketing & Business Mentor." Concurrent with my position as the Marketing Manager at Samsung in Iran, I embarked on a journey to support and empower small and medium-sized businesses. This role involved providing strategic marketing guidance and mentorship to local companies, nurturing startups, and undertaking various project collaborations.
Parallel Ventures: In addition to my corporate role as the Marketing Manager at Samsung, I ventured into entrepreneurship by offering my expertise as a business consultant to small businesses. My ability to excel in both capacities allowed me to provide unique insights and mentorship.
Entrepreneurial Brilliance: Through my entrepreneurial endeavors, I quickly established myself as a mentor and consultant specializing in accelerating startups and fostering the growth of local companies. My guidance was instrumental in helping these businesses achieve their goals.
Project Collaborations: My freelance work extended to collaborating with diverse companies on a project basis. This collaborative approach allowed me to contribute my marketing and business acumen to a wide array of ventures, further expanding my professional horizons.
Specialization in Small and Medium Businesses: As a freelancer, I honed my expertise in serving the specific needs of small and medium-sized businesses. My tailored strategies and mentorship were designed to address the unique challenges and opportunities that these enterprises face.
Empowering Startups: My role as a mentor included nurturing startups, helping them refine their business models, and providing actionable marketing strategies to gain traction in competitive markets.
Holistic Business Support: Beyond marketing, I offered holistic support to businesses, encompassing areas such as branding, market analysis, digital presence optimization, and customer engagement.
Cooperative Ventures: My collaborations extended to partnerships with various companies, further diversifying my experiences and expanding my network within the business community.
My dual role as a "Freelance Marketer" and "Digital Marketing & Business Mentor" has allowed me to contribute to the growth and success of numerous small and medium-sized businesses. My ability to excel in these roles concurrently, along with my entrepreneurial mindset, has positioned me as a valuable resource for businesses seeking to navigate the complexities of the modern marketplace.
2021 - present
Digital Marketing Manager
Babak Food Equipment
Since 2021, I have been serving as a "Digital Marketing Manager" at Babak Food Equipment, where I undertook a transformative journey. This role allowed me to leverage my digital marketing expertise to drive substantial growth in website traffic and online sales for a company specializing in industrial kitchen equipment, operating primarily in the business-to-business (B2B) sector. My accomplishments include achieving marketing goals and overcoming unique challenges, despite being new to both the industry and Canada.
Immigrant Entrepreneurship: Upon immigrating to Canada, I took a bold step by acquiring and immersing myself in the operations of Babak Food Equipment. Despite being unfamiliar with the industrial kitchen equipment field and having limited prior experience in Canada, I embraced the challenges head-on and transformed them into opportunities for growth.
Website Traffic Growth: As a Digital Marketing Manager, I spearheaded efforts to significantly increase website traffic. Through strategic digital marketing campaigns, SEO optimization, and targeted content creation, we achieved a remarkable three-fold growth in website visits.
Online Sales Surge: My efforts extended to driving substantial growth in online sales. By implementing effective e-commerce strategies, enhancing the user experience, and nurturing leads, we witnessed a substantial uptick in online sales for industrial kitchen equipment in a B2B context.
Marketing Goals Achievement: I set and accomplished various marketing goals that aligned with the company's expansion plans. This included increasing brand visibility, reaching new B2B clients, and strengthening the company's position in the market.
B2B Expertise: In the realm of B2B marketing, I harnessed my digital marketing skills to effectively reach and engage with business clients. I developed tailored strategies to cater to the specific needs and preferences of industrial kitchen equipment buyers.
Challenges Overcome: Overcoming the challenges of unfamiliarity with the industry and adapting to a new country's work environment was no small feat. However, I proudly emerged from these challenges with a deeper understanding of the kitchen equipment sector and a thriving career in Canada.
My role as a "Digital Marketing Manager" at Babak Food Equipment has been marked by resilience, innovation, and a steadfast commitment to achieving remarkable growth in a new business landscape. Despite initial challenges, I have successfully contributed to the company's expansion, making significant strides in the digital marketing arena.
2020 - 2022
My Own Business
From 2020 to 2022, I embarked on a transformative entrepreneurial journey, choosing to work for myself after seeking greater fulfillment in my previous job positions. As an entrepreneur, I launched several innovative startups, each with its unique vision and challenges. These ventures allowed me to gain invaluable experience in online education, product design and manufacturing, e-commerce, and more.
Music Education Startup: In my pursuit of entrepreneurship, I established a music education startup that blended online and in-person learning methods. This venture attracted a substantial student base, providing them with the opportunity to learn and master their favorite musical instruments. The success of this startup underscored my ability to create effective educational platforms.
Cajon Instrument Production: My entrepreneurial journey led me to venture into the production of Cajon instruments. Employing reverse engineering and industrial design techniques, I successfully manufactured and marketed Cajon instruments on a global scale. This experience equipped me with skills in product design, production, and promotion.
Online Yarn and Knitting Accessories Store: Another successful startup involved launching an online store specializing in yarn and knitting accessories. Through direct imports and partnerships with factories, we offered competitive pricing and achieved substantial sales. This venture showcased my ability to thrive in the e-commerce sector.
Teen Training Startup: While not all ventures were equally successful, my entrepreneurial journey included a startup aimed at training teenagers in technical skills to prepare them for the job market. Despite facing challenges and ultimate setbacks, this experience taught me valuable lessons in entrepreneurship, resilience, and adaptability.
My time as an entrepreneur from 2020 to 2022 was characterized by innovation, risk-taking, and the pursuit of diverse business opportunities. These experiences, both successful and challenging, enriched my skill set and provided valuable insights into various aspects of business and product development.
2020 - 2022
Divar Application (SaaS)
From 2020 to 2022, I served as an "Account Manager" at Divar Application, a SaaS offering within Hezardastan Holding. In this instrumental role, I led the introduction of a new service that catered to automotive industry professionals, serving as a bridge between Divar Application and car dealerships across Iran. My responsibilities included establishing and nurturing relationships with car dealers and company dealerships throughout the country.
Strategic Account Management: As an Account Manager at Divar Application, I undertook the crucial task of introducing and managing a new service tailored specifically for car dealerships and automotive companies. My role encompassed the strategic management of key client accounts, focusing on fostering trust, delivering value, and driving customer satisfaction.
Market Expansion: I played a pivotal role in expanding Divar Application's presence within the automotive industry in Iran. By forging partnerships and establishing Divar Application as the preferred platform for car dealerships, I contributed to the growth and adoption of the service.
Client Engagement: My responsibilities extended to engaging with car dealers and company dealerships across Iran, understanding their unique needs, and tailoring our SaaS service to address those needs effectively. This involved proactive communication and a keen understanding of the automotive market dynamics.
Service Enhancement: I worked collaboratively with cross-functional teams to continuously improve and enhance the SaaS service, ensuring that it remained aligned with market demands and technological advancements.
Performance Tracking: To ensure the successful adoption and utilization of our SaaS service, I actively tracked and reported on key performance indicators, providing valuable insights and recommendations for optimization.
Client Satisfaction: Client satisfaction was a top priority. I engaged in regular feedback sessions, addressing concerns, resolving issues, and ensuring that our clients received exceptional service and support.
Market Knowledge: My role demanded an in-depth understanding of the automotive industry in Iran, including trends, competitors, and regulatory factors. This knowledge allowed us to position Divar Application as a valuable asset for our clients.
Success Milestones: Under my leadership, we achieved significant milestones in terms of client acquisition and retention, solidifying Divar Application's position as a leading solution for automotive industry professionals in Iran.
My tenure as an "Account Manager" at Divar Application was marked by innovative strategies, client-centric approaches, and a commitment to providing exceptional service to car dealerships and company dealerships across Iran. By actively engaging with clients and tailoring our SaaS service to their needs, I played a pivotal role in the successful adoption and growth of our service in the automotive sector.
2019 - 2020
Sales and Marketing HOD
Samsung Electronics (iran)
From 2019 to 2020, I held the prestigious role of "Sales and Marketing Head of Department (HOD)" at Samsung Electronics in Iran, overseeing the entirety of the country's sales and marketing operations. In this high-level position, I provided strategic direction to a sizable team, including six Area Managers, 28 Supervisors, and 112 Field Force members, enabling Samsung to maintain its prominent position in the Iranian market.
Strategic Leadership: As the Sales and Marketing HOD, I assumed a critical leadership role with overarching responsibilities. My strategic vision and guidance were pivotal in shaping and executing nationwide sales and marketing strategies.
National Operations Management: I managed and directed all sales and marketing activities across Iran. This encompassed the development and execution of comprehensive plans to meet sales targets and enhance brand visibility.
Team Supervision: I oversaw a substantial team structure, including six Area Managers who managed their respective regions, 28 Supervisors responsible for field operations, and 112 Field Force members. My role involved providing mentorship, training, and support to ensure their success.
Sales Excellence: Ensuring consistent sales growth was a paramount goal. I implemented data-driven strategies, product launches, and promotional campaigns that resulted in robust sales performance and increased market share.
Marketing Mastery: I directed comprehensive marketing initiatives, orchestrating product launches, advertising campaigns, and market research activities that resonated with the Iranian consumer base.
Strategic Partnerships: I forged strategic partnerships with key stakeholders, including retail partners, shopping malls, and distributors, to enhance Samsung's market presence and ensure prominent product placement.
Market Analysis: I continuously monitored market trends, consumer behavior, and competition, utilizing these insights to adapt and optimize strategies. This dynamic approach allowed Samsung to remain at the forefront of the industry.
National Recognition: My leadership and the collective efforts of my team led to national recognition as Samsung Electronics in Iran consistently achieved and exceeded sales and marketing targets during this period.
My role as the "Sales and Marketing Head of Department (HOD)" at Samsung Electronics marked the pinnacle of my career, requiring visionary leadership, strategic acumen, and the ability to manage a substantial nationwide team. Through collaborative efforts and strategic initiatives, we solidified Samsung's dominant position in the Iranian market.
2015 - 2019
Sales and Marketing Area Manager
Samsung Electronics (iran)
From 2015 to 2019, I served as a "Sales and Marketing Area Manager" at Samsung Electronics in Iran, overseeing a vast territory encompassing five provinces. In this leadership role, I led a dynamic team of five supervisors and 25 field force members, successfully achieving sales targets, managing high-impact events, and fostering key partnerships with prominent shopping malls for strategic advertising.
Strategic Leadership: As a Sales and Marketing Area Manager, I assumed a leadership role, responsible for guiding and supervising sales and marketing efforts across five provinces. My strategic vision and guidance were instrumental in achieving and exceeding sales goals.
Team Management: I managed a team of five supervisors and 25 field force members, providing mentorship, training, and support to ensure their effectiveness in sales and marketing activities. This team's dedication and performance played a pivotal role in our collective success.
Sales Excellence: Achieving sales targets was a primary focus of my role. Through data-driven strategies, effective sales campaigns, and market insights, I consistently delivered outstanding results, making a substantial contribution to Samsung's market share growth.
Event Management: I organized and managed high-impact events in major cities within the territory. These events served as powerful platforms for product launches, promotions, and brand engagement, enhancing Samsung's presence and influence in the region.
Retail Partnerships: I cultivated strategic partnerships with major shopping malls, leveraging their high footfall to advertise Samsung products effectively. These collaborations not only increased visibility but also drove sales and brand recognition.
Market Insights: I closely monitored market trends and consumer preferences within the region, using data-driven insights to adapt and optimize sales and marketing strategies. This proactive approach ensured our campaigns remained relevant and effective.
Achievements: Through collaborative efforts and strategic initiatives, my team and I consistently surpassed sales targets, achieving recognition as top performers not only within the region but also on a national scale.
My tenure as a "Sales and Marketing Area Manager" at Samsung Electronics was marked by transformative leadership, strategic vision, and exceptional teamwork. The synergy between my leadership and the dedication of my team led to remarkable achievements, strengthening Samsung's market position and brand influence in the region.
2014 - 2015
Sales and Marketing ON Site Supervisor
Samsung Electronics (iran)
During my tenure as a "Sales and Marketing On-Site Supervisor" at Samsung Electronics in the North of Tehran from 2014 to 2015, I played a pivotal role in expanding the reach and impact of Samsung's handheld product line. My responsibilities encompassed overseeing sales and marketing strategies, fostering collaboration between local teams and the international company, and leveraging my expertise to drive product adoption and brand awareness.
Territorial Expertise: Working in the North of Tehran, I immersed myself in this vital market, understanding the unique dynamics and preferences of local consumers. This knowledge allowed me to tailor sales and marketing initiatives effectively.
Product Knowledge: My role focused on handheld products, including mobile devices, smartwatches, and tablets. I possessed an in-depth understanding of Samsung's product portfolio, enabling me to convey their value propositions convincingly.
Sales Strategy: As a Sales and Marketing On-Site Supervisor, I developed and executed sales strategies that targeted local consumer preferences. I collaborated with local retailers, managed distribution channels, and ensured Samsung products were readily available to the North Tehran audience.
Marketing Initiatives: My responsibilities extended to overseeing marketing campaigns and initiatives. I coordinated local advertising efforts, promotions, and product launches to maximize visibility and demand.
Team Collaboration: Effective communication and collaboration were key aspects of my role. I worked closely with local sales and marketing teams, aligning their efforts with Samsung's global strategies and ensuring seamless execution of initiatives.
International Exposure: My role provided a unique opportunity to work with an international company, offering valuable insights into global marketing and sales best practices. This experience enhanced my ability to implement successful strategies.
Achievements: During my tenure, I achieved significant milestones in increasing brand awareness and product adoption in the North Tehran area, contributing to Samsung's market share growth in the region.
My role as a "Sales and Marketing On-Site Supervisor" at Samsung Electronics was marked by a blend of local expertise and international exposure. This experience allowed me to effectively bridge the gap between global strategies and local market dynamics, driving the success of Samsung's handheld product line in North Tehran.
2012 - 2014
Web Designer & Web Developer
During my tenure at MAHA ICT from 2012 to 2014, I served as a versatile "Web Designer & Web Developer." This role allowed me to lead impactful web development projects, particularly in the realm of e-commerce, where I specialized in creating robust and user-friendly online stores using WordPress and WooCommerce. My collaboration with clients ranged from initial concepts to fully functional websites, empowering businesses to thrive in the digital marketplace.
E-commerce Expertise: As a Web Designer & Web Developer at MAHA ICT, I focused on e-commerce solutions. I excelled in creating feature-rich online stores using WordPress and WooCommerce, harnessing their flexibility and scalability to meet clients' unique business requirements.
Client-Centric Approach: My role required close collaboration with clients to understand their specific needs and goals. I translated their vision into tailored e-commerce websites, ensuring that each project aligned with their brand identity and catered to their target audience.
Customization and Optimization: I emphasized customization and optimization, tailoring each online store to deliver exceptional user experiences. This included optimizing site performance, ensuring secure transactions, and implementing user-friendly navigation.
Project Management: To meet deadlines and exceed client expectations, I adeptly managed multiple e-commerce projects simultaneously. This involved meticulous project planning, resource allocation, and efficient task coordination.
Staying Ahead: In the rapidly evolving e-commerce landscape, staying current with trends and technologies was paramount. I consistently sought out the latest industry insights to implement innovative solutions and maximize the potential of each online store.
My role as a "Web Designer & Web Developer" at MAHA ICT was pivotal in helping businesses establish a strong online presence and boost their e-commerce capabilities. Through close collaboration with clients and a focus on customization, optimization, and cutting-edge design and development techniques, I empowered businesses to thrive in the digital marketplace.
2009 - 2013
Web Design Development Specialist
As a Web Design Development Specialist at Tasnim IT from 2009 to 2013, I played a pivotal role in crafting captivating and functional web experiences. My work combined artistic design with technical expertise to deliver visually stunning and user-friendly websites that met clients' needs and exceeded their expectations.
Web Design Expertise: During my tenure at Tasnim IT, I was responsible for creating visually appealing website designs that aligned with clients' branding and objectives. I leveraged my artistic sensibilities and knowledge of design principles to craft unique and engaging web interfaces.
Client Collaboration: Effective communication and collaboration with clients were essential aspects of my role. I worked closely with clients to understand their vision, requirements, and goals. This allowed me to tailor web solutions that precisely met their needs.
Quality Assurance: I upheld rigorous quality assurance standards, conducting thorough testing and debugging to ensure websites were error-free and functioned seamlessly. This commitment to quality translated into superior user experiences.
Project Management: To meet project deadlines and milestones, I efficiently managed web design and development projects. This involved coordinating tasks, timelines, and resources to deliver projects on time and within budget.
Staying Current: The digital landscape constantly evolves, and during my time at Tasnim IT, I remained proactive in staying up-to-date with the latest web design trends and technologies. This commitment allowed me to deliver cutting-edge web solutions to clients.
My role as a Web Design Development Specialist at Tasnim IT equipped me with a comprehensive skill set in web design, development, and client collaboration. The combination of artistic flair and technical prowess enabled me to create websites that not only looked stunning but also performed exceptionally well.
Master Degree in
Bachelor Degree in
Information & Communication Technologies
University of Eyvanekey
Bachelor Degree in
Shahid Beheshti University
Diploma Degree In
Specialized Sales & Marketing Operations
Diploma Degree In
Web Page, Digital Resources Design
Shahid Beheshti University
Many other Certificate and Diploma
Related to Digital Marketing
For more information Check My LinkedIn Profile
Digital Media Buying
Expertise in planning and executing digital advertising campaigns across various platforms.
Proficient in creating engaging and relevant content to drive brand engagement.
Email Marketing Strategies
Strategic planning and execution of email marketing campaigns to nurture leads and engage customers.
Search Engine Optimization (SEO)
In-depth knowledge of SEO techniques to improve website visibility and search engine rankings.
Efficient management of advertising budgets to maximize ROI.
Branding and Reputation Management
Crafting and maintaining a positive brand image and reputation in the digital space.
Skillful project management to ensure campaign success and meet objectives.
Data Analysis and Interpretation
Analyzing data to derive actionable insights for campaign optimization.
A/B Testing & CRO Techniques
Implementing A/B testing and conversion rate optimization strategies for improved performance.
Comprehensive analysis of competitors to identify opportunities and stay ahead in the market.
Social Media Management Tools
Proficiency in using various social media management tools for effective campaigns.
Web Analytics (Google Analytics, Adobe Analytics)
Skillful use of web analytics tools to measure and improve campaign performance.
Website and E-commerce Platform Expert (WordPress, WooCommerce)
Extensive knowledge of website and e-commerce platform management.
SEO and ASO Tools (Ahrefs, SEMrush, Screaming Frog)
Utilizing SEO and ASO tools to enhance digital marketing strategies.
Google Products (Search Console, Tag Manager, My Business)
Proficiency in using Google's suite of products for online visibility and management.
Pay-Per-Click (PPC) Advertising
Expertise in managing PPC advertising campaigns across multiple platforms.
Digital Media Buying Pro
Expertise in Digital Media Buying and Advertising
ROI Champion Award
Delivering High ROI in Digital Marketing
SEO Master of the Year
Excellence in Search Engine Optimization Strategies
Innovative Entrepreneur Award
Celebrating Entrepreneurial Ventures and Creativity
Outstanding Sales Manager Award
Recognizing Leadership and Success at Samsung Electronics
Certified Google Expert
Acknowledging Proficiency in Digital Marketing