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Imagine stepping into a world where music and technology blend seamlessly, creating an immersive experience that redefines entertainment. This is exactly what Spotify’s groundbreaking AR app, “David Bowie Is Here,” achieves. Designed as a tribute to the legendary artist, this app merges cutting-edge technology with music in a way that feels both nostalgic and futuristic. […]
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What Are SMART Objectives in Digital Marketing? Introduction to SMART Objectives In the fast-paced world of digital marketing, setting clear and actionable goals is crucial for success. This is where SMART objectives come into play. SMART stands for Specific, Measurable, Achievable, Relevant, and Time-Bound. These criteria provide a structured framework for creating goals that are […]
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In 2019, the world witnessed an unprecedented collaboration that merged the realms of fantasy and flavor. Oreo, the beloved cookie brand, teamed up with Game of Thrones to create a limited-edition cookie that became an instant viral sensation. This unique release not only captured the imaginations of fans but also ignited a firestorm of social […]
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In March 2018, Nike made waves in the marketing world with the launch of its groundbreaking Reactland campaign in China. Developed in collaboration with Wieden+Kennedy Shanghai, this innovative initiative aimed to promote the Epic React sneaker by merging digital gaming with in-store experiences. The result was a unique blend of immersive technology and interactive media […]
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The 7Ps Marketing Mix: A Comprehensive Overview In today’s competitive marketplace, businesses are constantly seeking effective strategies to stand out and meet customer demands. One timeless framework that has proven invaluable for marketers is the 7Ps Marketing Mix. Originally developed from the traditional 4Ps—Product, Price, Place, and Promotion—this model was expanded to include three additional […]
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In February 2015, a simple dress sparked one of the most viral debates in internet history. The photo, first posted on Tumblr, showed a dress that some saw as white and gold, while others swore it was blue and black. This optical illusion quickly took over social media, with over 1 million tweets about the […]
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Did you know that a 30-second Super Bowl ad spot can cost over $5.6 million? In 2022, Amazon made a memorable splash with its “Mind Reader” ad, featuring Scarlett Johansson and Colin Jost. This ad showcased how humor can be a powerful tool in engaging viewers and driving device sales. The ad cleverly highlighted Alexa’s […]
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The ‘Back To Basics’ Marketing Success of Oatly In a world dominated by flashy digital ads and mass media campaigns, Oatly, the Swedish oat milk company, has carved out its own path. By embracing a “back to basics” approach, Oatly has revolutionized how brands connect with consumers in the plant-based food and beverage industry. Founded […]
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Imagine starting the year 2020 with a unique challenge: a puzzle so slow, it became a sensation. During the early days of the pandemic, Heinz Canada launched a creative marketing campaign that captured the attention of many. The centerpiece? A ridiculously slow puzzle designed to keep people engaged while at home. This innovative idea tapped […]
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Discover how the Sony Make Believe Campaign rebuilt Sony’s creative and innovative brand image in this detailed case study.
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