22 May 2025 - History lessons

BMW Joy Is BMW Campaign: Creating Emotional Connections Beyond Performance

Learn about the BMW Joy Is BMW Campaign, which goes beyond performance to create emotional connections, tailored for Canadian drivers seeking more than just a drive.

Ice Bucket Challenge Charity Viral Marketing

18 May 2025 - History lessons

The Ice Bucket Challenge: Charity Meets Viral Marketing for ALS Research

Explore the Ice Bucket Challenge Charity Viral Marketing phenomenon in this case study, highlighting its impact on ALS awareness and fundraising.

16 May 2025 - History lessons

Microsoft’s “I’m a PC” Campaign: Humanizing PC Users Against Apple

Discover how Microsoft’s “I’m a PC” campaign humanizes PC users, challenging Apple’s dominance in the tech market. Learn more about this strategic move.

15 May 2025 - History lessons

Patagonia’s “Worn Wear” Initiative: Encouraging Sustainability in Fashion

Discover how Patagonia’s Worn Wear Initiative encourages sustainability in fashion. Learn how to extend the life of your gear and join the movement towards a more sustainable future.

7 May 2025 - History lessons

The “Milk Mustache” Campaign: Making Milk Cool with Celebrities

Discover how the Milk Mustache Campaign made milk cool with celebrities and its lasting impact on dairy marketing.

6 May 2025 - History lessons

Volkswagen’s “Fun Theory” Campaign: Turning Everyday Moments into Playful Experiences

Discover how Volkswagen’s Fun Theory Campaign turns everyday moments into playful experiences. Learn more today.

30 April 2025 - History lessons

The “Brewtroleum” Campaign by DB Export: Turning Beer Waste into Eco-Friendly Biofuel

Explore DB Export’s innovative Brewtroleum Campaign, turning beer waste into sustainable biofuel.

27 April 2025 - History lessons

Nike’s “Find Your Greatness” Campaign: Redefining Greatness for Everyday Athletes

Discover how Nike’s “Find Your Greatness Campaign” empowered everyday athletes in Canada to redefine their own greatness through inspiring stories and motivational messaging.

24 April 2025 - History lessons

Mastercard’s “Priceless” Campaign: Creating Emotional Connections with Priceless Moments

Discover how Mastercard’s Priceless Campaign created emotional connections through memorable moments. Learn the strategy behind this iconic campaign.

22 April 2025 - History lessons

KFC’s “Follow the 11 Herbs and Spices” Twitter Stunt: A Clever Viral Marketing Move

Discover how KFC’s clever Twitter stunt, “Follow the 11 Herbs and Spices,” spices up their marketing strategy. Learn more about this viral move.