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Category Archives:digital marketing campaign
Did you know that a 30-second Super Bowl ad spot can cost over $5.6 million? In 2022, Amazon made a memorable splash with its “Mind Reader” ad, featuring Scarlett Johansson and Colin Jost. This ad showcased how humor can be a powerful tool in engaging viewers and driving device sales. The ad cleverly highlighted Alexa’s […]
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Imagine starting the year 2020 with a unique challenge: a puzzle so slow, it became a sensation. During the early days of the pandemic, Heinz Canada launched a creative marketing campaign that captured the attention of many. The centerpiece? A ridiculously slow puzzle designed to keep people engaged while at home. This innovative idea tapped […]
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Did you know that H&M experienced a 25% increase in e-commerce sales after launching Instagram’s ‘Try & Buy’ feature? This innovative approach not only enhanced the shopping experience but also set a new standard in merging social media with digital commerce. The integration of this feature allowed customers to virtually try on outfits and purchase […]
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Imagine a workplace tool that gained 8,000 users in just 24 hours. Welcome to Slack’s remarkable journey. This platform transformed from an under-the-radar app to a communication giant, largely thanks to its innovative use of Twitter Ads. Slack’s strategy was anything but conventional. By leveraging Twitter Ads, they created a viral campaign that spread organically […]
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Did you know that BMW’s innovative ‘Snowchat’ campaign led to a 30% increase in brand engagement? This unique initiative merged Snapchat-inspired filters with festive messaging, capturing the attention of younger audiences in Canada. The campaign’s core idea was simple yet effective: users could send five-second festive greetings via a dedicated microsite. Featuring a snow-covered BMW […]
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In 2015, the beauty world witnessed a phenomenon when Kylie Jenner’s Lip Kits generated over $400 million in retail sales within just 18 months. This staggering success wasn’t accidental—it was fueled by a clever marketing strategy that leveraged exclusivity and social media hype. The launch of these iconic Lip Kits on Snapchat created an unprecedented […]
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In 2016, Coca-Cola launched a groundbreaking campaign that redefined interactive marketing. The ‘GIF the Feeling’ campaign, part of the larger ‘Taste The Feeling’ initiative, introduced a unique way to engage consumers through customizable GIFs. This innovative approach not only captured attention but also set a new benchmark for social media marketing. The campaign allowed users […]
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Did you know that Sephora’s e-commerce sales skyrocketed from $580 million in 2016 to over $3 billion in 2022? This remarkable growth underscores the brand’s commitment to digital innovation. At the heart of this transformation is the Sephora Virtual Artist app, a groundbreaking tool that’s redefining how we shop for beauty products. In 2016, Sephora […]
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Did you know that Calvin Klein’s #MyCalvins campaign reached a global audience of over 469 million people? This groundbreaking initiative wasn’t just a marketing strategy; it was a cultural phenomenon that redefined how fashion brands connect with their audiences. By leveraging the influence of celebrities like Justin Bieber, Kendall Jenner, and Shawn Mendes, Calvin Klein […]
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Did you know that in a blind search comparison, users preferred Bing over Google by nearly a 2:1 ratio? This striking result came from Microsoft’s innovative Bing It On Challenge, a campaign that dared users to compare Bing’s search results directly against Google’s without knowing which was which. Launched to shift user preferences, the challenge […]
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