HOME - CATEGORY ARCHIVES
Category Archives:History lessons
In 2012, the razor industry witnessed an unprecedented disruption. Dollar Shave Club (DSC) exploded onto the scene with a launch video that cost just $4,500 to produce. This unpolished, humorous video starring Michael Dubin, the company’s founder, not only went viral but also triggered a wave of subscriptions that eventually led to a billion-dollar acquisition […]
Read More
Imagine a place where the line between reality and social media blurs, and every corner is designed to be shared. Welcome to the Museum of Ice Cream, where over 30,000 tickets were sold in just a few weeks during its 2016 launch in Manhattan, leaving 200,000 people on the waitlist. This isn’t just a museum—it’s […]
Read More
Discover how the Sony Make Believe Campaign rebuilt Sony’s creative and innovative brand image in this detailed case study.
Read More
Discover how to boost engagement and software adoption with Adobe’s You’re Creative Let’s Prove It Campaign. Learn tips to maximize creativity and unlock your full potential.
Read More
Explore the importance of Google’s ‘Don’t Be Evil’ tagline philosophy in building trust and ethical leadership today.
Read More
Discover how the Puma After Hours Athlete Campaign redefined modern athleticism for a new generation in this insightful case study.
Read More
Find out how the Coca-Cola Happiness Machine Campaign brought joy and surprise to communities in this insightful case study.
Read More
Discover how the Apple Shot on iPhone Campaign transformed mobile photography and marketing in this case study.
Read More
Learn about the BMW Joy Is BMW Campaign, which goes beyond performance to create emotional connections, tailored for Canadian drivers seeking more than just a drive.
Read More
Explore the Ice Bucket Challenge Charity Viral Marketing phenomenon in this case study, highlighting its impact on ALS awareness and fundraising.
Read More