The Ice Bucket Challenge: Charity Meets Viral Marketing for ALS Research
Explore the Ice Bucket Challenge Charity Viral Marketing phenomenon in this case study, highlighting its impact on ALS awareness and fundraising.
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Microsoft’s “I’m a PC” Campaign: Humanizing PC Users Against Apple
Discover how Microsoft’s “I’m a PC” campaign humanizes PC users, challenging Apple’s dominance in the tech market. Learn more about this strategic move.
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Patagonia’s “Worn Wear” Initiative: Encouraging Sustainability in Fashion
Discover how Patagonia’s Worn Wear Initiative encourages sustainability in fashion. Learn how to extend the life of your gear and join the movement towards a more sustainable future.
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The “Milk Mustache” Campaign: Making Milk Cool with Celebrities
Discover how the Milk Mustache Campaign made milk cool with celebrities and its lasting impact on dairy marketing.
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Volkswagen’s “Fun Theory” Campaign: Turning Everyday Moments into Playful Experiences
Discover how Volkswagen’s Fun Theory Campaign turns everyday moments into playful experiences. Learn more today.
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The “Brewtroleum” Campaign by DB Export: Turning Beer Waste into Eco-Friendly Biofuel
Explore DB Export’s innovative Brewtroleum Campaign, turning beer waste into sustainable biofuel.
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Nike’s “Find Your Greatness” Campaign: Redefining Greatness for Everyday Athletes
Discover how Nike’s “Find Your Greatness Campaign” empowered everyday athletes in Canada to redefine their own greatness through inspiring stories and motivational messaging.
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Mastercard’s “Priceless” Campaign: Creating Emotional Connections with Priceless Moments
Discover how Mastercard’s Priceless Campaign created emotional connections through memorable moments. Learn the strategy behind this iconic campaign.
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KFC’s “Follow the 11 Herbs and Spices” Twitter Stunt: A Clever Viral Marketing Move
Discover how KFC’s clever Twitter stunt, “Follow the 11 Herbs and Spices,” spices up their marketing strategy. Learn more about this viral move.
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Airbnb’s “We Accept” Campaign: Promoting Inclusivity Amidst Controversy
Explore Airbnb’s ‘We Accept’ campaign, a 2017 initiative promoting inclusivity amidst controversy. Learn how this case study highlights their commitment to diversity.
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