ASOS’s ‘As Seen On Me’ Campaign: How User-Generated Content Transformed Their Brand

Did you know that over a million customers have shared photos of themselves wearing ASOS products on social media? This staggering number is a direct result of ASOS’s innovative #AsSeenOnMe campaign, launched in 2014. By encouraging users to post pictures with the hashtag, ASOS transformed everyday customers into brand ambassadors, creating a wave of authentic […]