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Spotify’s “David Bowie Is Here” AR App
22 June 2025 - digital marketing campaign

Spotify’s ‘David Bowie Is Here’ AR App: A Revolutionary Tribute to Music and Technology

Imagine stepping into a world where music and technology blend seamlessly, creating an immersive experience that redefines entertainment. This is exactly what Spotify’s groundbreaking AR app, “David Bowie Is Here,” achieves. Designed as a tribute to the legendary artist, this app merges cutting-edge technology with music in a way that feels both nostalgic and futuristic. […]

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Nike’s “Reactland” Campaign
18 June 2025 - digital marketing campaign

Nike’s ‘Reactland’ Campaign: Blending Digital Gaming with In-Store Experience

In March 2018, Nike made waves in the marketing world with the launch of its groundbreaking Reactland campaign in China. Developed in collaboration with Wieden+Kennedy Shanghai, this innovative initiative aimed to promote the Epic React sneaker by merging digital gaming with in-store experiences. The result was a unique blend of immersive technology and interactive media […]

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