H&M’s ‘Virtual Fitting Room’: How AR Technology Transformed Shopping and Reduced Returns

Did you know that H&M once faced a staggering 40% return rate for online orders, largely due to sizing issues? This challenge led to the creation of their groundbreaking Virtual Fitting Room, a game-changer in the fashion industry. In 2023, H&Mbeyond partnered with NeXR Technologies to introduce the Fusion III body scanner. This innovative tool […]