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BMW’s “Snowchat” Snapchat Campaign
6 June 2025 - digital marketing campaign

BMW’s ‘Snowchat’: Engaging Millennials with Snapchat Filters and Boosting Sales

Did you know that BMW’s innovative ‘Snowchat’ campaign led to a 30% increase in brand engagement? This unique initiative merged Snapchat-inspired filters with festive messaging, capturing the attention of younger audiences in Canada. The campaign’s core idea was simple yet effective: users could send five-second festive greetings via a dedicated microsite. Featuring a snow-covered BMW […]

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