Airbnb #WeAccept Campaign
24 March 2025 - digital marketing campaign

Airbnb #WeAccept Campaign: How Inclusivity Drove $93M in Free Advertising

Did you know that a single Super Bowl ad could generate over $93 million in free advertising? That’s exactly what happened with the Airbnb #WeAccept Campaign during the 2017 Super Bowl. This initiative wasn’t just a clever marketing move—it was a powerful statement against discrimination and a commitment to inclusion. Launched in response to growing […]

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