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Kylie Jenner’s Lip Kits on Snapchat
2 June 2025 - digital marketing campaign

Kylie Jenner’s Lip Kits: How Snapchat Exclusivity Drove Millions in Sales

In 2015, the beauty world witnessed a phenomenon when Kylie Jenner’s Lip Kits generated over $400 million in retail sales within just 18 months. This staggering success wasn’t accidental—it was fueled by a clever marketing strategy that leveraged exclusivity and social media hype. The launch of these iconic Lip Kits on Snapchat created an unprecedented […]

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#MyCalvins Campaign
27 May 2025 - digital marketing campaign

The Power of #MyCalvins: How Calvin Klein Reinvented Its Brand Through Celebrity Influence

Did you know that Calvin Klein’s #MyCalvins campaign reached a global audience of over 469 million people? This groundbreaking initiative wasn’t just a marketing strategy; it was a cultural phenomenon that redefined how fashion brands connect with their audiences. By leveraging the influence of celebrities like Justin Bieber, Kendall Jenner, and Shawn Mendes, Calvin Klein […]

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