Share a Coke: How Personalization Boosted Coca-Cola’s Sales Worldwide

Imagine walking into a store and seeing your name on a Coca-Cola bottle. This simple yet powerful idea sparked a global phenomenon. In 2011, Coca-Cola launched the Share a Coke campaign in Australia, replacing its iconic logo with popular names. The result? Over 250 million personalized bottles sold worldwide, making it one of the most […]