Adobe’s ‘Make the Cut’: How a Video Editing Contest Boosted Engagement and Subscriptions

Did you know that over 500,000 creators subscribed to Adobe’s Creative Cloud last year alone? This surge in engagement was partly fueled by Adobe’s innovative ‘Make the Cut’ campaign, celebrating Premiere Pro’s 25th anniversary. To mark this milestone, Adobe partnered with the popular band Imagine Dragons, offering fans exclusive footage from their hit song “Believer” […]