Dunkin’s ‘Dunkin’ Run’: How Mobile App Deals Boosted Group Orders and App Downloads

In 2021, a single TikTok campaign featuring influencer Charli D’Amelio led to a 57% increase in Dunkin’ app downloads and a 45% surge in cold brew sales. This staggering growth highlights the power of mobile app deals in driving consumer engagement and sales for Dunkin’ Donuts. Imagine being able to order your favorite coffee and […]