Netflix’s ‘Spoilers on Purpose’: How Fake Spoilers Drove Record-Breaking Engagement
Imagine a marketing strategy so bold, it turned spoilers into a tool for engagement. In a surprising move, Netflix’s ‘Spoilers on Purpose’ campaign used fake spoilers to captivate audiences, leading to a 70% increase in social media engagement. This innovative approach not only broke records but also redefined how streaming platforms interact with their viewers. […]
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