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H&M’s Instagram Stories “Try & Buy” Campaign
9 June 2025 - digital marketing campaign

How H&M Boosted E-Commerce with Instagram’s ‘Try & Buy’ Feature

Did you know that H&M experienced a 25% increase in e-commerce sales after launching Instagram’s ‘Try & Buy’ feature? This innovative approach not only enhanced the shopping experience but also set a new standard in merging social media with digital commerce. The integration of this feature allowed customers to virtually try on outfits and purchase […]

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H&M Virtual Fitting Room
21 May 2025 - digital marketing campaign

H&M’s ‘Virtual Fitting Room’: How AR Technology Transformed Shopping and Reduced Returns

Did you know that H&M once faced a staggering 40% return rate for online orders, largely due to sizing issues? This challenge led to the creation of their groundbreaking Virtual Fitting Room, a game-changer in the fashion industry. In 2023, H&Mbeyond partnered with NeXR Technologies to introduce the Fusion III body scanner. This innovative tool […]

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