Coca-Cola’s ‘Happiness Flag’: How a Global Digital Activation Engaged 3.5 Million Fans

In 2014, Coca-Cola made history with the Happiness Flag, a groundbreaking digital campaign that engaged over 3.5 million fans worldwide. This initiative wasn’t just a marketing stunt—it was a cultural phenomenon that showcased the power of creativity and technology in uniting people across the globe. The campaign was unveiled at the Arena de Sao Paulo […]