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Samsung Over To You Campaign
26 April 2025 - digital marketing campaign

Samsung’s ‘Over To You’: How Influencer Partnerships Boosted Engagement by 50%

Did you know that Samsung’s ‘Over To You’ campaign achieved a remarkable 50% increase in engagement through innovative influencer partnerships? This campaign stands out as a prime example of how brands can connect with Gen Z by turning traditional advertising on its head. The strategy focused on Flipvertising, a method that transforms targeted ads into […]

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GoPro User-Generated Content
30 March 2025 - digital marketing campaign

GoPro’s User-Generated Content: The Genius Marketing Behind Its Global Success

Imagine a marketing strategy so powerful that it transforms everyday customers into passionate brand ambassadors. This is exactly what happened when GoPro launched its Hero7 camera in 2018. The Hero7, with its groundbreaking 4K resolution at 60fps and waterproof design, became more than just a camera—it sparked a wave of authentic, user-driven content that reshaped […]

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