Coca-Cola’s ‘GIF the Feeling’ Campaign: How Personalization and GIFs Boosted Engagement

In 2016, Coca-Cola launched a groundbreaking campaign that redefined interactive marketing. The ‘GIF the Feeling’ campaign, part of the larger ‘Taste The Feeling’ initiative, introduced a unique way to engage consumers through customizable GIFs. This innovative approach not only captured attention but also set a new benchmark for social media marketing. The campaign allowed users […]