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Heinz’s “Ridiculously Slow Puzzle” Campaign
12 June 2025 - digital marketing campaign

How Heinz Created Buzz with a Ridiculously Slow Puzzle Campaig

Imagine starting the year 2020 with a unique challenge: a puzzle so slow, it became a sensation. During the early days of the pandemic, Heinz Canada launched a creative marketing campaign that captured the attention of many. The centerpiece? A ridiculously slow puzzle designed to keep people engaged while at home. This innovative idea tapped […]

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Coca-Cola’s “GIF the Feeling” Campaign
1 June 2025 - digital marketing campaign

Coca-Cola’s ‘GIF the Feeling’ Campaign: How Personalization and GIFs Boosted Engagement

In 2016, Coca-Cola launched a groundbreaking campaign that redefined interactive marketing. The ‘GIF the Feeling’ campaign, part of the larger ‘Taste The Feeling’ initiative, introduced a unique way to engage consumers through customizable GIFs. This innovative approach not only captured attention but also set a new benchmark for social media marketing. The campaign allowed users […]

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