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Samsung Over To You Campaign
26 April 2025 - digital marketing campaign

Samsung’s ‘Over To You’: How Influencer Partnerships Boosted Engagement by 50%

Did you know that Samsung’s ‘Over To You’ campaign achieved a remarkable 50% increase in engagement through innovative influencer partnerships? This campaign stands out as a prime example of how brands can connect with Gen Z by turning traditional advertising on its head. The strategy focused on Flipvertising, a method that transforms targeted ads into […]

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Heineken Worlds Apart Campaign
7 April 2025 - digital marketing campaign

Heineken’s ‘Worlds Apart’: How a Social Experiment Sparked Global Conversation

In a world where differences often divide us, one campaign dared to challenge this notion. Heineken’s “Worlds Apart” initiative brought together strangers with opposing beliefs, sparking a global dialogue that reached over 40 million views worldwide. This innovative social experiment paired individuals with differing views on topics like climate change and feminism. The unscripted interactions […]

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Share a Coke Campaign
1 April 2025 - digital marketing campaign

Share a Coke: How Personalization Boosted Coca-Cola’s Sales Worldwide

Imagine walking into a store and seeing your name on a Coca-Cola bottle. This simple yet powerful idea sparked a global phenomenon. In 2011, Coca-Cola launched the Share a Coke campaign in Australia, replacing its iconic logo with popular names. The result? Over 250 million personalized bottles sold worldwide, making it one of the most […]

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