Microsoft’s ‘Bing It On’ Challenge: How a Bold Comparison Increased Bing’s Market Share

Did you know that in a blind search comparison, users preferred Bing over Google by nearly a 2:1 ratio? This striking result came from Microsoft’s innovative Bing It On Challenge, a campaign that dared users to compare Bing’s search results directly against Google’s without knowing which was which. Launched to shift user preferences, the challenge […]