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StarTag Archives: Millennial engagementStar

BMW’s “Snowchat” Snapchat Campaign
6 June 2025 - digital marketing campaign

BMW’s ‘Snowchat’: Engaging Millennials with Snapchat Filters and Boosting Sales

Did you know that BMW’s innovative ‘Snowchat’ campaign led to a 30% increase in brand engagement? This unique initiative merged Snapchat-inspired filters with festive messaging, capturing the attention of younger audiences in Canada. The campaign’s core idea was simple yet effective: users could send five-second festive greetings via a dedicated microsite. Featuring a snow-covered BMW […]

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Taco Bell Snapchat Campaign
17 April 2025 - digital marketing campaign

Taco Bell’s Snapchat Launch: How Creative Filters Drove Millennial Engagement

Did you know that Taco Bell’s Snapchat lens was viewed a staggering 224 million times in just one day? This unprecedented engagement underscores the power of innovative marketing in the digital age. In 2023, the brand launched a groundbreaking campaign on Snapchat to promote its Double Layered Tacos and Grande Stacker LTOs, leveraging cutting-edge ad […]

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  • ASOS’s ‘As Seen On Me’ Campaign: How User-Generated Content Transformed Their Brand
  • Hyundai’s ‘Walking Dead Chop Shop’ App: Customizing Cars for the Zombie Apocalypse
  • Spotify’s ‘David Bowie Is Here’ AR App: A Revolutionary Tribute to Music and Technology
  • Mastering SMART Objectives in Digital Marketing to Drive Real Results
  • Oreo’s ‘Game of Thrones’ Limited Edition: A Sweet Viral Success
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