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Monzo Golden Tickets Referral Program
28 April 2025 - digital marketing campaign

Monzo’s ‘Golden Tickets’: How FOMO Fueled 250,000 New Accounts

In 2018, Monzo’s innovative referral program, known as the ‘Golden Tickets’ campaign, took the fintech world by storm, attracting an astonishing 250,000 new accounts. This strategy cleverly harnessed the power of FOMO (Fear of Missing Out), creating a sense of urgency and exclusivity that drove user engagement to unprecedented levels. The campaign’s success wasn’t just […]

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  • ASOS’s ‘As Seen On Me’ Campaign: How User-Generated Content Transformed Their Brand
  • Hyundai’s ‘Walking Dead Chop Shop’ App: Customizing Cars for the Zombie Apocalypse
  • Spotify’s ‘David Bowie Is Here’ AR App: A Revolutionary Tribute to Music and Technology
  • Mastering SMART Objectives in Digital Marketing to Drive Real Results
  • Oreo’s ‘Game of Thrones’ Limited Edition: A Sweet Viral Success
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