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Monzo Golden Tickets Referral Program
28 April 2025 - digital marketing campaign

Monzo’s ‘Golden Tickets’: How FOMO Fueled 250,000 New Accounts

In 2018, Monzo’s innovative referral program, known as the ‘Golden Tickets’ campaign, took the fintech world by storm, attracting an astonishing 250,000 new accounts. This strategy cleverly harnessed the power of FOMO (Fear of Missing Out), creating a sense of urgency and exclusivity that drove user engagement to unprecedented levels. The campaign’s success wasn’t just […]

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  • Google Don’t Be Evil Tagline Philosophy: Establishing Trust and Ethical Leadership
  • Mastering Audience Listening: Proven Strategies to Understand and Engage Your Target Market Effectively
  • Puma After Hours Athlete Campaign: Redefining Athleticism for a New Generation
  • Kylie Jenner’s Lip Kits: How Snapchat Exclusivity Drove Millions in Sales
  • Coca-Cola’s ‘GIF the Feeling’ Campaign: How Personalization and GIFs Boosted Engagement
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