Monzo’s ‘Golden Tickets’: How FOMO Fueled 250,000 New Accounts

In 2018, Monzo’s innovative referral program, known as the ‘Golden Tickets’ campaign, took the fintech world by storm, attracting an astonishing 250,000 new accounts. This strategy cleverly harnessed the power of FOMO (Fear of Missing Out), creating a sense of urgency and exclusivity that drove user engagement to unprecedented levels. The campaign’s success wasn’t just […]