“The Dress” by Roman Originals
15 June 2025 - digital marketing campaign

The Dress: How a Viral Debate Drove Sales for Roman Originals

In February 2015, a simple dress sparked one of the most viral debates in internet history. The photo, first posted on Tumblr, showed a dress that some saw as white and gold, while others swore it was blue and black. This optical illusion quickly took over social media, with over 1 million tweets about the […]

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