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Imagine a marketing stunt so bold that it made tens of thousands of people willingly sacrifice their online friendships for a free meal. Welcome to the infamous Whopper Sacrifice campaign, a controversial yet brilliant move by Burger King that took social media by storm. In 2009, Burger King dared Facebook users to delete 10 friends […]
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Did you know that Taco Bell’s Snapchat lens was viewed a staggering 224 million times in just one day? This unprecedented engagement underscores the power of innovative marketing in the digital age. In 2023, the brand launched a groundbreaking campaign on Snapchat to promote its Double Layered Tacos and Grande Stacker LTOs, leveraging cutting-edge ad […]
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Imagine a marketing strategy so powerful that it transforms everyday customers into passionate brand ambassadors. This is exactly what happened when GoPro launched its Hero7 camera in 2018. The Hero7, with its groundbreaking 4K resolution at 60fps and waterproof design, became more than just a camera—it sparked a wave of authentic, user-driven content that reshaped […]
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