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ASOS’s “As Seen On Me” Campaign
22 June 2025 - digital marketing campaign

ASOS’s ‘As Seen On Me’ Campaign: How User-Generated Content Transformed Their Brand

Did you know that over a million customers have shared photos of themselves wearing ASOS products on social media? This staggering number is a direct result of ASOS’s innovative #AsSeenOnMe campaign, launched in 2014. By encouraging users to post pictures with the hashtag, ASOS transformed everyday customers into brand ambassadors, creating a wave of authentic […]

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Slack’s Launch Strategy with Twitter Ads
6 June 2025 - digital marketing campaign

How Slack Used Twitter Ads to Skyrocket Team Productivity and Reach 8 Million Users

Imagine a workplace tool that gained 8,000 users in just 24 hours. Welcome to Slack’s remarkable journey. This platform transformed from an under-the-radar app to a communication giant, largely thanks to its innovative use of Twitter Ads. Slack’s strategy was anything but conventional. By leveraging Twitter Ads, they created a viral campaign that spread organically […]

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Airbnb #WeAccept Campaign
24 March 2025 - digital marketing campaign

Airbnb #WeAccept Campaign: How Inclusivity Drove $93M in Free Advertising

Did you know that a single Super Bowl ad could generate over $93 million in free advertising? That’s exactly what happened with the Airbnb #WeAccept Campaign during the 2017 Super Bowl. This initiative wasn’t just a clever marketing move—it was a powerful statement against discrimination and a commitment to inclusion. Launched in response to growing […]

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