Adobe Make the Cut Contest
14 May 2025 - digital marketing campaign

Adobe’s ‘Make the Cut’: How a Video Editing Contest Boosted Engagement and Subscriptions

Did you know that over 500,000 creators subscribed to Adobe’s Creative Cloud last year alone? This surge in engagement was partly fueled by Adobe’s innovative ‘Make the Cut’ campaign, celebrating Premiere Pro’s 25th anniversary. To mark this milestone, Adobe partnered with the popular band Imagine Dragons, offering fans exclusive footage from their hit song “Believer” […]

Read More
GoPro User-Generated Content
30 March 2025 - digital marketing campaign

GoPro’s User-Generated Content: The Genius Marketing Behind Its Global Success

Imagine a marketing strategy so powerful that it transforms everyday customers into passionate brand ambassadors. This is exactly what happened when GoPro launched its Hero7 camera in 2018. The Hero7, with its groundbreaking 4K resolution at 60fps and waterproof design, became more than just a camera—it sparked a wave of authentic, user-driven content that reshaped […]

Read More
Shot on iPhone Campaign
26 March 2025 - digital marketing campaign

Shot on iPhone Campaign: How Apple Turned Users into Marketers

In 2015, Apple launched the groundbreaking “Shot on iPhone” campaign, which revolutionized marketing by transforming everyday iPhone users into powerful brand ambassadors. This innovative strategy showcased the iPhone’s exceptional camera capabilities through user-generated content, creating a wave of authenticity that captivated audiences worldwide. By encouraging users to share their photos and videos, Apple harnessed the […]

Read More
TikTok’s Journey
12 February 2025 - History lessons

TikTok’s Journey: From a Chinese App to a Global Phenomenon

Uncover TikTok’s Journey the fascinating tale of TikTok’s rise from a Chinese startup to a worldwide social media sensation. Discover the secrets behind its user engagement and the controversies it has faced.

Read More