Old Spice’s ‘The Man Your Man Could Smell Like’: The Ad That Revived a Dying Brand

In 2010, a 30-second commercial changed everything for Old Spice. Created by Wieden+Kennedy and featuring Isaiah Mustafa, this ad became a cultural phenomenon, generating over 4 million views on YouTube within a week. It was a bold move that transformed a struggling brand into a household name. The campaign combined humor and creativity, making it […]