Amazon’s Alexa Super Bowl Ad: Using Humor to Boost Device Sales

Did you know that a 30-second Super Bowl ad spot can cost over $5.6 million? In 2022, Amazon made a memorable splash with its “Mind Reader” ad, featuring Scarlett Johansson and Colin Jost. This ad showcased how humor can be a powerful tool in engaging viewers and driving device sales. The ad cleverly highlighted Alexa’s […]