HOME - MR MP BLOG
MR MP BLOG
Did you know that a 30-second Super Bowl ad spot can cost over $5.6 million? In 2022, Amazon made a memorable splash with its “Mind Reader” ad, featuring Scarlett Johansson and Colin Jost. This ad showcased how humor can be a powerful tool in engaging viewers and driving device sales. The ad cleverly highlighted Alexa’s […]
Read More
The ‘Back To Basics’ Marketing Success of Oatly In a world dominated by flashy digital ads and mass media campaigns, Oatly, the Swedish oat milk company, has carved out its own path. By embracing a “back to basics” approach, Oatly has revolutionized how brands connect with consumers in the plant-based food and beverage industry. Founded […]
Read More
Imagine starting the year 2020 with a unique challenge: a puzzle so slow, it became a sensation. During the early days of the pandemic, Heinz Canada launched a creative marketing campaign that captured the attention of many. The centerpiece? A ridiculously slow puzzle designed to keep people engaged while at home. This innovative idea tapped […]
Read More
Discover how the Sony Make Believe Campaign rebuilt Sony’s creative and innovative brand image in this detailed case study.
Read More
6 Tips for Crafting the Perfect Email Subject Line Email Marketing’s Make-or-Break Moment In the fast-paced world of digital marketing, email remains one of the most effective tools for connecting with audiences. However, its success hinges on a single, critical factor: whether recipients open your emails. The subject line is more than just a headline—it’s […]
Read More
Did you know that H&M experienced a 25% increase in e-commerce sales after launching Instagram’s ‘Try & Buy’ feature? This innovative approach not only enhanced the shopping experience but also set a new standard in merging social media with digital commerce. The integration of this feature allowed customers to virtually try on outfits and purchase […]
Read More
Discover how to boost engagement and software adoption with Adobe’s You’re Creative Let’s Prove It Campaign. Learn tips to maximize creativity and unlock your full potential.
Read More
Imagine a workplace tool that gained 8,000 users in just 24 hours. Welcome to Slack’s remarkable journey. This platform transformed from an under-the-radar app to a communication giant, largely thanks to its innovative use of Twitter Ads. Slack’s strategy was anything but conventional. By leveraging Twitter Ads, they created a viral campaign that spread organically […]
Read More
Did you know that BMW’s innovative ‘Snowchat’ campaign led to a 30% increase in brand engagement? This unique initiative merged Snapchat-inspired filters with festive messaging, capturing the attention of younger audiences in Canada. The campaign’s core idea was simple yet effective: users could send five-second festive greetings via a dedicated microsite. Featuring a snow-covered BMW […]
Read More
How to Measure the ROI of Paid Advertising In today’s fast-paced digital landscape, understanding the return on investment (ROI) of paid advertising campaigns is crucial for marketers. With billions of dollars spent annually on digital ads, proving the effectiveness of these campaigns and optimizing budgets has never been more important. ROI measures the profit generated […]
Read More