10 August 2025 - History lessons

Netflix Spoilers Strategy: Generating Buzz with Bold Marketing Tactics

Did you know that Netflix has over 200 million global users? This staggering number highlights the platform’s dominance in the streaming world. But what keeps audiences hooked? One key strategy is its bold approach to spoilers, turning them into a powerful marketing tool. By embracing the mystery and excitement of spoilers, Netflix creates a buzz […]

6 August 2025 - History lessons

Always LikeAGirl Campaign: Redefining Strength and Challenging Stereotypes

Did you know that the Always #LikeAGirl campaign has been viewed over 90 million times worldwide? This groundbreaking campaign, launched by Procter & Gamble and created by Leo Burnett, transformed the way society views gender stereotypes and feminine strength. In a world where the phrase “like a girl” was often used as an insult, Always […]

3 August 2025 - History lessons

IKEA Cook This Page Campaign: Innovative Recipes That Make Cooking Fun

In 2017, IKEA Canada launched a groundbreaking campaign that redefined how people interact with recipes. The “Cook This Page” initiative distributed 12,500 parchment paper recipe books across Canada, and they were all claimed within hours. This innovative approach not only made cooking more engaging but also showcased the brand’s commitment to design innovation. The campaign […]

30 July 2025 - History lessons

Google Project Fi Bus Tour: Promoting Wireless Innovation on the Go

Imagine a world where staying connected isn’t just a convenience but a catalyst for innovation. The Google Project Fi Bus Tour embarked on a journey to bring wireless innovation directly to users across the country, showcasing how seamless connectivity can transform daily life. This initiative wasn’t just about better service; it was about redefining how […]

27 July 2025 - History lessons

Dollar Shave Club Launch Video: Hilarious Viral Marketing That Disrupted the Razor Industry

In 2012, the razor industry witnessed an unprecedented disruption. Dollar Shave Club (DSC) exploded onto the scene with a launch video that cost just $4,500 to produce. This unpolished, humorous video starring Michael Dubin, the company’s founder, not only went viral but also triggered a wave of subscriptions that eventually led to a billion-dollar acquisition […]

23 July 2025 - History lessons

Ice Cream Museum Instagram Strategy: Turning Sweet Experiences into Viral Content

Imagine a place where the line between reality and social media blurs, and every corner is designed to be shared. Welcome to the Museum of Ice Cream, where over 30,000 tickets were sold in just a few weeks during its 2016 launch in Manhattan, leaving 200,000 people on the waitlist. This isn’t just a museum—it’s […]

10 June 2025 - History lessons

Sony Make Believe Campaign: Rebuilding a Creative and Innovative Brand Image

Discover how the Sony Make Believe Campaign rebuilt Sony’s creative and innovative brand image in this detailed case study.

7 June 2025 - History lessons

Adobe You’re Creative Let’s Prove It Campaign: Boosting Engagement and Software Adoption

Discover how to boost engagement and software adoption with Adobe’s You’re Creative Let’s Prove It Campaign. Learn tips to maximize creativity and unlock your full potential.

4 June 2025 - History lessons

Google Don’t Be Evil Tagline Philosophy: Establishing Trust and Ethical Leadership

Explore the importance of Google’s ‘Don’t Be Evil’ tagline philosophy in building trust and ethical leadership today.

2 June 2025 - History lessons

Puma After Hours Athlete Campaign: Redefining Athleticism for a New Generation

Discover how the Puma After Hours Athlete Campaign redefined modern athleticism for a new generation in this insightful case study.