Patagonia’s Don’t Buy This Jacket Campaign Promoting Sustainability
Imagine this: producing one jacket requires 36 gallons of water and generates 20 pounds of carbon dioxide emissions. These startling facts were revealed in Patagonia’s groundbreaking 2011 campaign, which dared to ask customers not to buy their popular R2 jacket. This bold move wasn’t just about reducing environmental impact—it was a call to rethink consumer […]
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