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In 2017, IKEA Canada launched a groundbreaking campaign that redefined how people interact with recipes. The “Cook This Page” initiative distributed 12,500 parchment paper recipe books across Canada, and they were all claimed within hours. This innovative approach not only made cooking more engaging but also showcased the brand’s commitment to design innovation. The campaign […]
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How to Make the Most of Your User-Generated Content (UGC) Introduction In today’s digital landscape, user-generated content (UGC) has become a cornerstone of modern marketing. UGC is content created and shared voluntarily by a brand’s audience, such as photos, videos, reviews, and stories. Unlike traditional advertising, UGC is not produced by the brand itself but […]
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Imagine a world where staying connected isn’t just a convenience but a catalyst for innovation. The Google Project Fi Bus Tour embarked on a journey to bring wireless innovation directly to users across the country, showcasing how seamless connectivity can transform daily life. This initiative wasn’t just about better service; it was about redefining how […]
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11 Ways to Use Social Media for Storytelling Social media has revolutionized the art of storytelling, offering brands and individuals unprecedented opportunities to connect with audiences. Unlike traditional advertising, storytelling on social media is about crafting narratives that resonate emotionally, foster relationships, and drive meaningful engagement. According to the Digital Marketing Institute, there are 11 […]
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In 2012, the razor industry witnessed an unprecedented disruption. Dollar Shave Club (DSC) exploded onto the scene with a launch video that cost just $4,500 to produce. This unpolished, humorous video starring Michael Dubin, the company’s founder, not only went viral but also triggered a wave of subscriptions that eventually led to a billion-dollar acquisition […]
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5 Classic Examples of How Not to Do Digital Marketing Digital marketing is a powerful tool for businesses, but even the biggest brands can stumble when it comes to getting it right. From tone-deaf campaigns to social media mishaps, these missteps can have serious consequences. In this article, we’ll explore five classic examples of digital […]
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Imagine a place where the line between reality and social media blurs, and every corner is designed to be shared. Welcome to the Museum of Ice Cream, where over 30,000 tickets were sold in just a few weeks during its 2016 launch in Manhattan, leaving 200,000 people on the waitlist. This isn’t just a museum—it’s […]
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How to Create and Distribute Great Marketing Content In today’s fast-paced digital landscape, content marketing has emerged as a cornerstone of successful brand strategies. It’s not just about selling products or services—it’s about connecting with your audience through value, relevance, and consistency. What Is Content Marketing? At its core, content marketing involves creating and sharing […]
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The Marketer’s Guide to Creating Great Email Newsletters Email newsletters have evolved from a simple marketing trend into a cornerstone of modern digital strategy. They offer businesses a direct line of communication with their audience, nurturing relationships and driving engagement. Key Elements of Effective Email Newsletters Clear Value Proposition: Define why your newsletter is worth […]
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8 Digital Skills That Will Increase Your Salary Professionals aiming to boost their salary in digital marketing should focus on acquiring key digital skills that are highly valued in today’s competitive landscape. The Digital Marketing Institute identifies eight crucial digital skills that can increase your marketability and earning potential. 1. Search Engine Optimization (SEO) Mastery […]
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