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The 7Ps Marketing Mix: A Comprehensive Overview In today’s competitive marketplace, businesses are constantly seeking effective strategies to stand out and meet customer demands. One timeless framework that has proven invaluable for marketers is the 7Ps Marketing Mix. Originally developed from the traditional 4Ps—Product, Price, Place, and Promotion—this model was expanded to include three additional […]
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In February 2015, a simple dress sparked one of the most viral debates in internet history. The photo, first posted on Tumblr, showed a dress that some saw as white and gold, while others swore it was blue and black. This optical illusion quickly took over social media, with over 1 million tweets about the […]
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Did you know that a 30-second Super Bowl ad spot can cost over $5.6 million? In 2022, Amazon made a memorable splash with its “Mind Reader” ad, featuring Scarlett Johansson and Colin Jost. This ad showcased how humor can be a powerful tool in engaging viewers and driving device sales. The ad cleverly highlighted Alexa’s […]
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The ‘Back To Basics’ Marketing Success of Oatly In a world dominated by flashy digital ads and mass media campaigns, Oatly, the Swedish oat milk company, has carved out its own path. By embracing a “back to basics” approach, Oatly has revolutionized how brands connect with consumers in the plant-based food and beverage industry. Founded […]
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Imagine starting the year 2020 with a unique challenge: a puzzle so slow, it became a sensation. During the early days of the pandemic, Heinz Canada launched a creative marketing campaign that captured the attention of many. The centerpiece? A ridiculously slow puzzle designed to keep people engaged while at home. This innovative idea tapped […]
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Discover how the Sony Make Believe Campaign rebuilt Sony’s creative and innovative brand image in this detailed case study.
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6 Tips for Crafting the Perfect Email Subject Line Email Marketing’s Make-or-Break Moment In the fast-paced world of digital marketing, email remains one of the most effective tools for connecting with audiences. However, its success hinges on a single, critical factor: whether recipients open your emails. The subject line is more than just a headline—it’s […]
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Did you know that H&M experienced a 25% increase in e-commerce sales after launching Instagram’s ‘Try & Buy’ feature? This innovative approach not only enhanced the shopping experience but also set a new standard in merging social media with digital commerce. The integration of this feature allowed customers to virtually try on outfits and purchase […]
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Discover how to boost engagement and software adoption with Adobe’s You’re Creative Let’s Prove It Campaign. Learn tips to maximize creativity and unlock your full potential.
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Imagine a workplace tool that gained 8,000 users in just 24 hours. Welcome to Slack’s remarkable journey. This platform transformed from an under-the-radar app to a communication giant, largely thanks to its innovative use of Twitter Ads. Slack’s strategy was anything but conventional. By leveraging Twitter Ads, they created a viral campaign that spread organically […]
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